Facebook launches TV-like service “Watch”, this week, for their users to share experiences and bring people together who care about the same things
“Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work,” said Director of Product, Daniel Danker, in a blog post announcing Watch.
Watch launches to select users in the US this week before being rolled out to the platform’s 2 billion users.
The Facebook’s 2017 mission is to “give people the power to build community and bring the world closer together”, by attracting and hosting original programming
In a Facebook post, CEO Mark Zuckerberg said, “Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things.”
Watch replaces the Videos tab within the Facebook mobile app, which launched last year. It will also be available on desktop and via Facebook’s TV apps, including those made for Apple TV and Amazon Fire TV.
The Videos tab in the Facebook app already acts as a hub for video content, however Watch makes it easier to discover trending content, or videos friends are watching, and enables users to save specific shows into a watchlist that will send notifications when new episodes are added.
Instead of providing a simple stream of video content, as the Videos tab currently does, Watch organizes content into sections like “most talked about” or “what’s making people laugh” (based on how many people have clicked the “haha” emoji reaction on the video).